The 84 is a statewide movement of youth fighting tobacco in Massachusetts. The 84 represents the 84% of Massachusetts youth who did NOT smoke when the movement began. Now, 93.4% of youth do NOT smoke.
Youth groups in a high school or community organization who want to fight against the tobacco and vaping industries sign up to become an 84 Chapter and be a part of the movement.
What do The 84 Chapters do?
- Educate their peers and adults about the tobacco and vaping industries’ marketing tactics
- Help to create change locally and statewide s to reduce the influence of tobacco in their communities
- Survey youth and adults about their perception of the prices and availability of other tobacco products
- Promote social norms messaging around youth tobacco use
The 84 is a program of the Massachusetts Department of Public Health’s Tobacco Cessation and Prevention Program, developed and managed in partnership with Health Resources in Action.