The 84 is a statewide movement of youth fighting tobacco in Massachusetts. The 84 represents the 84% of Massachusetts youth who did NOT smoke when the movement began. Now, 92% of youth do NOT smoke.
Youth groups in a high school or community organization who want to fight against Big Tobacco sign up to become an 84 Chapter and be a part of the movement.
What do The 84 Chapters do?
- Educate their peers and adults about the tobacco industry’s marketing tactics
- Help to create change locally and statewide s to reduce the influence of tobacco in their communities
- Survey youth and adults about their perception of the prices and availability of other tobacco products
- Promote social norms messaging around youth tobacco use
Annually, The 84 Chapters actively engage in two important tobacco prevention events.
Great American Smokeout
The Great American Smokeout is an annual event on the third Thursday of November by the American Cancer Society and traditionally that’s a day when smokers are encouraged to quit.
The 84 Chapters take this day as an opportunity to speak out against Big Tobacco and raise awareness of the tobacco industry’s influence on their communities.
Kick Butts Day
Kick Butts Day is a national day sponsored by the Campaign for Tobacco Free Kids which promotes youth to take a stand against the tobacco industry, “Big Tobacco”. On this important day, over 200 members of The 84 Movement get together from across the state and educate their legislators at the State House to have their voice heard. The 84 youth talk about the tobacco industry’s tactics – through prices, packaging and availability of tobacco products.
The 84 is a program of the Massachusetts Department of Public Health’s Tobacco Cessation and Prevention Program, developed and managed in partnership with Health Resources in Action.