What is The 84 Movement?


The 84 represents the 84% of Massachusetts high school youth who did NOT smoke cigarettes when the movement began. As of 2023, almost 97% of MA high school youth do NOT smoke cigarettes, and 84% do NOT vape.

Youth groups in a school or community organization who want to fight against the tobacco and vaping industries sign up to become an 84 Chapter and be a part of the movement.

What do The 84 Chapters do?

  • Educate their peers and adults about the tobacco and vaping industries’ deceptive marketing tactics 

  • Help to create change locally and statewide to reduce the influence of tobacco in their communities 

  • Participate in workshops and statewide events to learn more about tobacco and racial justice 

  • Get funding to complete projects related to public health in their communities  

  • Host their own events in their schools and communities 

The 84 is a program of the Massachusetts Department of Public Health’s Tobacco Cessation and Prevention Program, developed and managed in partnership with Health Resources in Action.