The 84 offers a variety of trainings to prepare you to fight Big Tobacco. See our menu of trainings below and request a training for your Chapter based on your needs and interests. All trainings must be requested at least three weeks in advance of the proposed training dates so that we can plan accordingly. Please keep in mind that we will try to visit as many Chapters as possible, but it will be on a first come, first served basis. Sign up for a training today!
This two hour training serves as an introduction to some of Big Tobacco’s sneaky tactics of making their products cheap, sweet, and easy to get. We will delve into the history behind the industry’s targeting of young people, how they do it, and why we should care. You will find your own personal connection to the issue, gain knowledge around Big Tobacco and tobacco products, and learn about what you can do about it!
Tobacco 202 is a follow-up to Tobacco 101, delving a bit deeper into how Big Tobacco does what they do and more explicitly explores their use of advertising to target youth. After a quick review of concepts and information learned in Tobacco 101, we will look into Big Tobacco’s latest product, e-cigarettes. In examining this product, its development and the way it is advertised, we will see how the industry uses the same tactics with new products to target young people.
Can You Hear Me Now?: Media Strategies for Fighting Big Tobacco
This training provides the skills for interacting with the media such as how to develop a message, how to identify your target audience’s needs, how to use social media to take things to the next level, and how to connect to local news outlets through your regional Community Partnership representative. This training is three hours.
Public Speaking and Data Presentation
Making a difference in your community often times means getting people to understand what you already know to be true: that Big Tobacco is targeting youth and their products are still a cause for concern. A big part of making that happen is sharing facts, experiences, and information with your community, your local policymakers, your school, etc. This training will prepare you for any speeches, presentations, or meetings you may be a part of. The minimum length of training is two hours, but can be tailored to the group’s needs.
How to Talk to a Legislator and Prepare for Giving Testimony
Talking to your legislator or local decision-makers takes preparation! This training will help you gain the confidence, skills, and organization to have your most successful testimony or meeting with a policymaker or stakeholder. The minimum length of training is two hours, but can be tailored to the group’s needs.
Policy: How the System Works
Target Populations: LGBTQ
This training details how Big Tobacco targets marginalized groups besides youth, namely the LGBTQ community. We’ll take a look at what sneaky tactics Big Tobacco is using specifically to target this community, and how we can work together as The 84 Movement to turn this injustice around. This training is two hours long, but can be tailored to the group’s needs.
One of the best ways of supporting a cause you care about is learning how to be an effective advocate. Through civic engagement, young people are able to raise awareness about issues that they care about and lay the groundwork for change. Advocacy 101 is focused on developing knowledge and skills about advocacy and civic engagement. Your Chapter will get the chance to learn how to advocate for issues youth care about and some tobacco prevention basics.
Identifying the Issue
Tobacco prevention has many elements and not all communities face the same tobacco control issues. Some communities may be most concerned with density, while others are more concerned with advertising of flavored products. In order to address the needs of your community effectively, you will need to gather information and data to identify the specific issue you want to focus your advocacy efforts on. In this training, you will gain knowledge and skills in identifying these issues through conducting various types of surveys. You will also practice presenting the data you collect.
Getting Your Message Heard
In order to create a movement, you have to get our ideas and messages heard. During this training, you will start by understanding Big Tobacco’s tactics including how they target specific populations. You will then work on how to create effective messages to counteract Big Tobacco’s tactics, and learn what types of media are the best channels to go through.
Gathering Your Resources
One of the most important steps in starting an advocacy effort in your community is identifying who will support your work and how you will be able to get it accomplished. In this training, you will work to identify your allies and opposition in your tobacco work. You will then work to identify what your community resources are and where you can find them.
Health Equity 101
The 84 Movement is a public health program that believes in the optimal health for all people in the communities we serve. In order to better understand how to help different members of a community, it is important for us to look at the ways various health disparities arise. In this training, participants will learn the basics of public health, health equity, and how these things play a role in their community.
Media Interviewing Skills
Many youth who participate in The 84 Movement have been approached to be featured in some kind of media coverage. Whether it is being interviewed by a local newspaper about the work their Chapter is doing or being interviewed on live TV to talk about Kick Butts Day. Regardless of the type of media interview, it is important for young people to feel confident, educated, and prepared for whatever questions come their way. In this training, youth will get the chance to learn how to formulate a clear message, get their message across in their interview, and answer some of the medias toughest questions.
The 84 Messaging
The 84 Movement has been working with youth across the state to fight Big Tobacco’s tactics since 2007. In that time, our strategies, messages, and ideas about the best way to take down Big Tobacco have played a huge role in the success of our program. However, it is hard to dive deep into the work of The 84 when those messages are not clear. In this training, participants will gain a better understanding of The 84 messaging and how to use this messaging to get others to join the movement.