Chapter Opportunities

Check out the many opportunities The 84 offers for chapters to get involved and fight Big Tobacco

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Activity 22: Grow the Movement!

Big Tobacco may have billions of dollars to market their deadly products, but The 84 Movement is growing in numbers and influence to build a tobacco-free generation! The 84 Movement is made up of hundreds of young people across Massachusetts who are passionate about fighting Big Tobacco and we want this movement to grow!

This activity gets Chapters to recruit other youth groups or schools to become Chapters to grow The 84 Movement.

  • Points earned: 250
  • Chapter member needed: 3+
  • Prep time: 2
  • Supplies needed: The 84 Promo Cards and Stickers, Chapter Promo Cards, Laptop with internet connection (optional)

Doing the activity

Step 1 – Identify possible recruits: Look at the schools and youth organizations in your area. Think of schools and/or organizations that you have connections with (through friends, relatives, church/synagogue, coworkers, sport teams, etc.) and add them to your list as well. Check The84.org to see if they have a Chapter already. If they don’t, add them to the list of possible groups to recruit.

Step 2 – Strategize and plan: How will you recruit Chapters? Will you make a presentation? Conduct a training? Invite them to an 84 event? Have one-on-one conversations? Create a plan before you reach out so you know what you want to do and what you can offer.

Step 3 – Make Contact: Reach out to one or some members of the group to ask if they can attend your presentation or event. Use different ways to contact them – email, phone calls, and in-person meetings are good examples.

Step 4 – Make your pitch: Now that you have your audience, make your pitch! Tell them why they should become a part of The 84 and how easy it is to do so. If possible, have a computer with you to sign them up on the spot (Registration available at www.the84.org/chapters). Also, you can download Chapter Promo Cards on The84.org to hand out and don’t forget to show the Kick Butts Day video too!

Step 5 – Celebrate! Post pictures and a description of your activity and welcome the new Chapter(s) on your Chapter page on The84.org to earn points and attention for your hard work!

Step 6 – Follow-up: Once the new Chapter(s) are signed up, check in with them to see how they are doing and encourage them as they get started. You may want to pair up with them in the future to do joint activities together.

Note: 84 Chapters are eligible to receive stipend funding for projects including this activity. Apply for funding as you start to plan your recruitment at www.the84.org/2013stipends/

Feel free to contact The 84 staff at word@the84.org if you have any questions, or want to learn more about existing Chapters or potential Chapters in your area.