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Activity 12: Drop Dead Demo

Every day, 24 people in MA die due to tobacco! Stage a Drop Dead demo in your school or community to let people know how many lives are lost due to this deadly product.

  • Points earned: 250
  • Chapter member needed: 4+
  • Prep time: 2
  • Supplies needed: The 84 Promo Cards, t-shirts, banner/signs (optional)

Doing the activity

STEP 1 – Location, location, location: Choose a busy area and time to stage your event (like your cafeteria or a downtown area). Get permission, if you need, from the appropriate adults.

STEP 2 – Choose your look: Wear the same color shirts to get noticed and create a visual statement! For example, everyone can wear all black or 84 t-shirts.

STEP 3 – Drop dead: At your chosen time and place, gather together to drop dead. One person should yell out “Drop dead!” and all 24 youth will (gently!) fall to the floor together.

STEP 4 – Deliver your message: Shout statistics, promote the info table, hand out The 84 Promo Cards or ask people to take action (make sure you know what you want them to do!).

STEP 5 – Get attention: Take pictures and submit them to local media, or invite them to attend your event and cover it!

STEP 6 – Report back:Post pictures and a description of your activity on your Chapter page onThe84.org to get points and attention!

Note: 24 people are also needed to participate in the Drop Dead demo.